So annoyingly enough I tweaked my ad campaign with misplaced optimism having made 3 sales in my first week. I widened the number of keywords to included non-product based keywords and upped my bids.
No sales.
Argh! Why not?
So I hemorrhaged cash for 7 days before pausing my campaigns.
This morning I activated a 3 of my ad groups with the original low bids and limited product based keywords.
2 more sales this afternoon.
What have I learned from this?
I’m not entirely sure but I’m happy to leave it running like this for a week because it’s only costing me a few pounds a day.
